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Article: Male Ego 🖤 Lords&Fools

Ego Homme 🖤 Lords&Fools - Lords & Fools - Sacha ANTOINE - clermont-ferrand, ego

Male Ego 🖤 Lords&Fools

This is a story that has been going on for more than 10 years.

"Since I was little, I wanted to have my own shop" , announces Jérôme Dapzol-Roche , manager of the Ego shop , with his big smile. Before realizing his childhood dream, this curious man worked in real estate, then from Célio to Lacoste until he radically branched off into quality control for Dessange.

Tired of traveling half of France for the hairdressing giant, he finally returned in 2007 to his first love:
clothing and Clermont .

Ego is born. A friendly place as this big boy, passionate about looks and beautiful materials, knows how to be. A street very close to Jaude, a narrow window but which would inspire the most jaded of dandies .

The spell of Ego is there: it's hard not to push the door...

When Yoahm Baroukh launched Lords&Fools in 2012, the brand naturally found its place in this Clermont setting.
Just read the presentation of the collection written by Jérôme to understand to what extent the values ​​are shared: Style, Elegance, Conviviality.

The NYC 1976 revival by LORDS & FOOLS.

The new concept has just been inaugurated, run to discover it!

View the shop Ego

Follow Ego on Instagram


9 Rue des Salles
63000 Clermont-Ferrand

Opening hours :
Monday from 2 p.m. to 7 p.m.,
Tuesday to Friday 10 a.m. – 1 p.m. and 2 p.m. – 7 p.m.,
Saturday from 10 a.m. to 7 p.m.

Telephone: 04 73 34 84 19

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Portrait de LEO BUCHET - Lords & Fools - Sacha ANTOINE - artiste, congo, cover, ferre gola, stylist

Portrait of LEO BUCHET

Portrait of Leo Buchet Stylist "As far back as I can remember, I have always been passionate about fashion. I did not study fashion, nevertheless I have always had a very s...

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La rencontre de deux créateurs passionnés. - Lords & Fools - Antoine Sacha -

The meeting of two passionate creators.

The interpretation by Vincent Duchenne, sculptor of the work of the House of Lords & Fools.

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