The passion of design

Yoahm Baroukh began in the world of fashion by launching his first concept store at the age of 21 in the Marais district in Paris, then launched a second and a third. At the time, he was known as the trendsetter of the universe of man and was the first in France to present the creations of brands such as Roberto Cavalli, Vivienne Westwood, Dsquared, Vyktor & Rolf...
Grandson of Tailor, he was strongly inspired by the universe of the suits and decided to draw on the trends of styles of past centuries to launch his own collection in 2012.
The story proved him right because the success was at the rendez vous for the House Lords & Fools and saw his creations resell in the most beautiful shops of the 5 continents