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Article: How did Lords & Fools restore the image of the costume to make it a cult piece?

FORBES MAGAZINE YOAHM BAROUKH LORDS&FOOLS

How did Lords & Fools restore the image of the costume to make it a cult piece?

In this world of sneakers and fashion athleisure omnipresent, Lords & Fools plays the tailoring card. Fleur de Lys, gold or silver chain, precious velvet and a palette of colors ranging from bright yellow to sober gray, the brand founded by Yoahm Baroukh is unlike any other. Moreover, you just have to look at the clientele of this Parisian Maison to realize this: from the Wall Street banker to the interior designer, including the television host and the working girl, Lords & Fools attracts an eclectic crowd of demanding personalities. Meeting with a daring person.

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FORBES MAGAZINE

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