Yoahm Baroukh is the founder and chief designer of the concept stores Lords & Fools, established in 2012. Since then, many celebrities have shown their love for the fashion house by wearing its creations.
1. Why did you choose fashion designing as a career?
It was easy for me to choose fashion once my grandfather was a tailor, my father and mother were in the fashion industry too, so everything was logical. I studied economics, but I was more comfortable in fashion. For me, it was easy.
2. What is fashion to you?
Fashion for me is an expression, we express who we are, what our personality is, and what we like. Personally, fashion is an art of living. In fashion you can express everything, you break all borders, build and create your universe and that is what I do for a long time with my creations.